Lorenzo Mattoni represents the fifth generation of the family wine business: Terre de Trinci in Umbria, Italy. His family originally grew grapes then later on went on to build a winery. Lorenzo now works locally in Arizona for Alliance Beverage representing over 300 Italian wines. In this show, you’ll learn what it was like for Lorenzo to grow up in the wine business. Pavle also asks him about the Sagrantino grape, and lastly they talk about the business of selling wine!